Wednesday, April 16, 2008
I've come up with 10 reasons. Here they are:
10. What you see is what you get.
These days, energy and food bars are like a “box of chocolates…you never know what you’re gonna get!” Companies make a lot of claims, but often cannot back up those claims. Not Organic Food Bar. They say they're 100% USDA organic – and they are. They say they don’t include refined sugars or preservatives – and they don’t. They say they're free of trans fats – and they are. At Organic Food Bar, they believe promises made should be promises kept…especially when it comes to your health.
9. Just like mom's fresh apple pie.
If you’re like most people, you’ve had this experience at your local grocery store: faced with myriad choices, you decide to choose a “healthy bar.” After all, you’re trying to be healthier! Outside the store, you cautiously, but hopefully, take a bite – and it tastes like you’re biting into … the sole of your shoe! As we like to say, your taste buds don’t lie. Organic Food Bars taste freshly prepared, because they are freshly prepared. Each morning, they whip up a fresh, new batch of delicious Organic Food Bars right there on site. Thenthey package them immediately to lock in that one-of-a-kind, fresh-made taste. These are the freshest-tasting food bars in the world. Bar none!
8. Better for the planet.
Organic Food Bar believes that organic farming is better for the environment because organic farms do not release synthetic pesticides into the environment; organic farms are better than conventional farms at sustaining diverse ecosystems; and, organic farms use less energy and produce less waste), which is better for producers. Even when pesticides are used correctly, they still end up in the air, underground water and bodies of farm workers. And, perhaps most importantly: Organic Food Bar believes without reservation that organic food is better for you. No study has shown pesticides to be healthy and almost all find them to be harmful to human health. Organic Food Bars are 100% organic. They always have been and always will be.
7. Better for you.
Organic Food Bar knows it's the healthiest food bar in the world, because they use the healthiest ingredients. Don’t believe it? Try this experiment: Visit your local grocery store. Stroll the energy and food bar isle. Pick up an Organic Food Bar and hold it in one hand. Now, pick up any other energy or food bar you see and hold it in your other hand. Compare the features and ingredients. Our bet is that once you see how much better they are – with your own eyes – you’ll put the other bar back and dig into the Organic Food Bar! (Um, just be sure to pay for it, first!)
6. The finest ingredients.
At Organic Food Bar, they begin with what’s inside: they travel the world to find the finest, most wholesome ingredients to handcraft Organic Food Bars. All of their ingredients are certified organic, kosher and purchased as fresh as possible. They prepare our Organic Food Bars with lots of love in house. They don’t “contract out” the preparation of our bars, because they prefer to know exactly what goes on, at every moment, when Organic Food Bars are being made. That’s the only way to ensure the finest quality. Their ingredients are mixed, blended, packaged and stored at room temperature to preserve the natural qualities and enzyme activity of the ingredients. Making Organic Food Bars is like making a gourmet, wholesome home-cooked meal. It’s simply healthier because you have control over ingredients; it tastes better; and, it’s just got more heart and soul to it!
5. No GMO’s.
A genetically modified organism (GMO) is an organism whose genetic material has been altered using techniques in genetics generally known as recombinant DNA technology. Nobody can claim that they definitively know the long-term effects of GMOs on human health; there haven’t been any peer-reviewed long-term studies. So, Organic Food Bar prefers to play it safe when it comes to your health. Mother Nature knows best. In the past, we humans have gotten into trouble when we meddle too much with the natural order of things. At Organic Food Bar, they stick to all-natural, pure and unprocessed, organic whole food ingredients -- and by doing that they know they’re delivering the very best to you with no possible risks of harm to your health.
4. No refined sugars.
Fact: Americans are eating too much sugar. Way too much. Unbelievable as it may seem, according to the USDA, in 1999 the average American consumed the following: 134 pounds of refined sugar excluding honey, 365 servings of soda pop (638 cans per year for people aged 12-29), 200 sticks of gum, 22 pounds of candy, 63 dozen doughnuts, 60 pounds of cakes and cookies and 23 gallons of ice cream. While you are not likely “average” these numbers speak to the ubiquity of sugar in our diets. Organic Food Bars contain relatively small amounts of organic sugars, and those organic sugars are “slow-release” sugars from ingredients like organic premium agave nectar, which are a great deal better for your moods, your body and your overall health.
3. No hydrogenated oils.
Did you know that the National Institutes of Health recently set a “safe level of consumption” for hydrogenated oils. Can you guess what that is? “Zero.” In other words, no amount of trans fats are healthy. From the National Institutes of Health website: “Foods made with hydrogenated oils should be avoided because they contain high levels of trans fatty acids, which are linked to heart disease.” Read the ingredient list of many energy and food bars and you’ll see “hydrogenated oils” in most. Not in Organic Food Bar.
2. The Organic Food Bar family.
Working for this company is dreamy. It’s a team of talented, creative people dedicated to a common goal: producing the healthiest bar for you. The company is led by a man of manifest integrity, Dr. Jack J. Singh. He believes your health is your most precious asset. He believes everyone can improve their health and that the smallest changes can have profound impacts. And he believes many food companies, particularly in the food and energy bar categories put profits over people, and that some are indeed disingenuous about how they market those products to adults and children. It’s why he founded this company. Dr. Singh believed there was a better way. A much better way. That is why he brought the gift of Organic Food Bar to the world.
…and the #1 reason why Organic Food Bar is better than the rest (drum roll, please!):
1. It’s just “feel good food” -- and your body knows it!
Let’s face it: Most energy bars are little more than glorified candy bars. A simple review of the ingredient list will tell you that. The body tells the whole story. Listen to it. Eat a high-sugar bar, and within minutes you can feel that inevitable “energy crash.” Eat an Organic Food Bar, and you will feel balanced and sustained for hours. As we say: “Organic Food Bar: It's What's Inside That Counts.”
To learn more healthy living tips, visit: www.organicfoodbar.com.
Friday, April 4, 2008
IN PREPARATION FOR the Emmy Platinum Lounge, we assembled "gift bags" for the tastemakers, influencers and celebrities who would be in attendance. Contained in these bags of organic bamboo (to tease SAHANA, our upcoming line of all-organic activewear), we included ORGANIC FOOD BARS and a letter from the founder and President of the company, Dr. Jack J. Singh -- a person of manifest integrity, class, elegance and unflinching vision.
I wanted to re-print that letter here, as I believe it beautifully embodies the ORGANIC FOOD BAR brand.
You hold in your hands a gift from nature. A food bar of pure, radiant health.
In 2001, I set out to create a food bar so sublimely delicious and so soundly healthful that it would “raise the bar” in an industry that too often puts promotion over people. Health is our most precious asset, yet nutritionally, most food bars are little more than glorified, high-glycemic candy bars.
I have great faith in the inexorable paradigm shift underway in our world. We’re rethinking how the actions we take impact our planet. And, we’re rethinking how the foods we eat impact our bodies.
ORGANIC FOOD BAR is the best-selling organic bar in the world, not because we run slick ad campaigns, but because we were the first – and because we are the best: 100% organic with no refined sugars, hydrogenated oils, preservatives, dairy, high fructose corn syrup, rice syrup, gluten or GMOs. We travel the world to find the freshest, most wholesome, kosher and certified organic ingredients, and each morning we handcraft a fresh batch of ORGANIC FOOD BARS, with lots of love and soul – because we believe your health is your most precious asset. And, we want to honor that.
ORGANIC FOOD BAR: It’s what’s inside that counts.
To your health,
Dr. Jack J. Singh
ORGANIC FOOD BAR, Inc.